Oncology – Complex Clinical Trials in The Fastest Growing Therapeutic Area
In the developed world, 1 in 4 people die from cancer or cancer-related disease, and cancer accounts for 13% of deaths globally. Oncology is the fastest growing therapeutic area by revenue and number of clinical trials. There’s been a huge emphasis on developing new treatments to improve survival in patients with cancer, but these trials […]
Treat Your Sites Like Customers (to boost enrollment)
Over the past few years, we’ve heard much about “patient-centricity” in our industry. However, this year’s trend is “site-centricity”. This article dives into treating study sites likes customers as a patient recruitment strategy. Companies in other industries have worked under this mindset for years. Familiar examples are Zappos, Amazon, Trader Joe’s, and Apple. It’s no […]